Breaking away from the Maslow’s hierarchy of needs, author David Rock introduced a new model called ‘SCARF’. His belief is that social incentives are as strong as physical incentives and that an individual responds to either with equal intensity.
Rock lists 5 social factors that trigger an individual’s response: Status, Certainty, Autonomy, Related-ness & Fairness.
Assuming that his contentions are valid, we need to Map our HR processes to understand how we can satisfy the above employee desires.
Status --- Coaching & Mentoring Opportunities/ Promotions/ Recognition
Certainty --- Career Planning/ Performance Reviews/ Development Planning/ Employee Communication
Autonomy --- Ensuring sufficient decision making say (regular frank informal chats with the manager can ensure satisfaction of the same)
Relatedness --- Engagement Initiatives/ Involvement in Organizational Initiatives/ Regular Informal Discussions to know your employees & their needs better/ Internal Branding
Fairness --- Fair Performance Appraisal / Honest Practices
Monday, November 2, 2009
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