Irrelevance of Geographies

With the advent of ‘Twitterville’, ‘Facebook Era’, the ‘Viral Loop’ and the likes, there is a growing realization that the geographical boundaries and distances are becoming increasingly irrelevant and redundant.

Online Social networking is experiencing a shift in it’s value proposition from being just a personal keep in touch platform to a professional space where you can create cost effective solutions for non virtual i.e. real time business struggles or glitches.

Organizations are progressively utilizing the benefits of Online Social Media for escalating business efficiency.

These virtual spaces are helping businesses’ (to name a few)-

1)To study Consumer/ Employee Preferences or Behaviour Patterns for initiatives like new product development etc
2)To convince the Customers and Influence Consumers (reaching out to both customers & consumers) as well as prospective employees
3)Creating relationships with all target audience segments (Existing and prospective audience fragments)
4)Mitigating advertising & marketing budgets
5)Reducing recruitment costs
6)Create Quicker Processes and hence shorter turn around time

Businesses are able to consider solutions to the above without having to be in the same physical space.

But of course, there are always two sides to a coin. With all its disastrous disadvantages, businesses have to be treading these paths, of networking, wisely.