Thursday, December 3, 2009

Is Drucker = Rock??

Peter Drucker’s 4 Pronged Approach to Creating an Engaged Worker:

-Careful Placement and Promotion
-Demanding High Standards of Performance
-Providing Workers With Information
-Encouraging Workers to Acquire Managerial Vision

Rock’s (as stated earlier) 5 Social factors that trigger an Employee’s Commitment:

-Status
-Certainty
-Autonomy
-Relatedness
-Fairness

An attempt to Map the Two Approaches:

Status --- Careful Placement & Promotion
Certainty --- Providing Workers with Information
Autonomy --- Encouraging Workers to Acquire Managerial Vision
Relatedness --- Providing Workers with Information + Encouraging Workers to Acquire Managerial Vision
Fairness --- Demanding High Standards of Performance + Careful Placement & Promotion

Wednesday, December 2, 2009

Irrelevance of Geographies

With the advent of ‘Twitterville’, ‘Facebook Era’, the ‘Viral Loop’ and the likes, there is a growing realization that the geographical boundaries and distances are becoming increasingly irrelevant and redundant.

Online Social networking is experiencing a shift in it’s value proposition from being just a personal keep in touch platform to a professional space where you can create cost effective solutions for non virtual i.e. real time business struggles or glitches.

Organizations are progressively utilizing the benefits of Online Social Media for escalating business efficiency.

These virtual spaces are helping businesses’ (to name a few)-

1)To study Consumer/ Employee Preferences or Behaviour Patterns for initiatives like new product development etc
2)To convince the Customers and Influence Consumers (reaching out to both customers & consumers) as well as prospective employees
3)Creating relationships with all target audience segments (Existing and prospective audience fragments)
4)Mitigating advertising & marketing budgets
5)Reducing recruitment costs
6)Create Quicker Processes and hence shorter turn around time

Businesses are able to consider solutions to the above without having to be in the same physical space.

But of course, there are always two sides to a coin. With all its disastrous disadvantages, businesses have to be treading these paths, of networking, wisely.